
Financial
Wisdom
For Women of a Certain Agency.
You have more runway than you think to achieve your goals. It’s time to use your wealth to flex.






















Madrina Molly™
Insights for your second 50 years.
Only 16% of women say they have financial education. Madrina Molly™ makes personal financial and longevity planning best practice accessible. We do not replace your financial advisor, but rather, fill the gap of planning education that your investment advisor may not be able to provide for you. If you don’t have a financial advisor, you can use this information to perfect your own plan.
Sherry Finkel Murphy, CFP®, RICP®, ChFC® is a credentialed fiduciary expert. And she’s now on a mission to help you flex your financial muscle.
Take control of your financial future
Madrina Molly™ offers access to resources, handholding, mini-courses and Zoom meetings so you make good, strategic decisions, learn how to manage your money, and plan for a successful future. You’ll be living longer than you think. It’s important that you know enough about finances to ensure your wealth is working for you and not against you.
-
Access expert financial guidance through subscription-based content, cohort learning Zooms and Q&A - designed for women navigating what’s next.
-
Enhance your team to serve your clients better with real-world insights into longevity planning, networking strategies, and generational complexity.
If you don’t have a woman advisor in your practice, use Sherry for special events.
If compliance prevents you from setting up private investments, collaborate with Sherry.
-
Bring financial and longevity planning into your employee wellness offerings with presentations, group coaching, or custom programs.
Real Life, Real Talk
I’m a member of our cohort too
I may be a CFP® Professional, but I’m also a woman with her mother’s spare walker in the boot and her grandchild’s spare child seat in the back of the same SUV. I have lots to say to all of us who are now part of the Triple-decker Club Sandwich Generation.
In The Media
This week in Madrina Molly’s Substack:
Featured Insights, Real Talk, and A Few Mic Drop Moments.
I talk about what real life looks like for women in our 40s, 50s, 60s and beyond - because it’s not the tidy version most financial conversations want to sell you. Whether it’s on a podcast, in an article, or on my own Substack, I show up to share what I’ve learned after decades in the business and a lifetime of reinvention. I cover the stuff that actually matters: working longer, planning smarter, managing money with confidence, and taking care of the people (and things) we love. Here’s where I’ve been featured lately - take a look and see if something resonates.

Join Us
You don’t have to figure it all out on your own. Madrina Molly™ is a private, supportive space for women who are ready to own their financial and longevity futures. Whether you’re navigating change, seeking specific investment, tax, or estate information, or just tired of carrying it all alone, you’ll find community and clarity here.
Inside the community, I offer guidance and honest conversation, no fluff, no pretense. Just grounded support and real growth among women who get it.