Madrina Molly™ helps women take control of their financial futures and embrace longer, more stress-free lives by explaining concepts around money and aging nobody taught you. We don’t sell financial products. We enable you to understand how to become “good with money”.
No product agenda; just critical info you need to know
Who benefits from membership?
You want to understand Financial & Longevity Planning, but you do not fit the profile to work with a high-level CFP® Professional, or you can’t find one who speaks your language.
Maybe you don’t yet have enough assets, or your assets are tied up in your corporate plan or business. You want to understand how to go from high cashflow to wealthy in the next decade and a half.
You manage your own finances. Maybe you’re also juggling parents and children simultaneously and aren’t sure how to factor those into your plan and your Advisor only discusses your portfolio.
You have a Financial Advisor. But that person is not providing complete education and may not speak your language or acknowledge what you’re doing right. Maybe you’ve given your significant other responsibility for maintaining that relationship and you’re hands-off. Except now you want to become smart about how to set yourself up for your second 50 years.
You want to become an impact investor. You need assistance setting up your self-directed accounts and understanding the mechanics of subscribing to an angel, seed, or venture investment. Your Financial Advisor may not be able to discuss Private Equity with you. You need a Sherpa.
CFP®, RICP®, ChFC®
Meet your Madrina: Sherry Finkel Murphy
Sherry Finkel Murphy, CFP®, RICP®, ChFC® is the Founder of Madrina Molly™, which provides insights and education for women who are actively designing their second 50 years. Sherry highlights the reality of the "Triple-Decker Club Sandwich Generation," where women balance caring for aging parents, supporting adult children, and planning for their own financial futures.
She is passionate about helping professional women redefine the phase after work. Sherry draws on her extensive expertise and personal experience to update the old retirement narratives, emphasizing creative multigenerational solutions, financial resilience, and the potential for reinvention in one’s 50s, 60s, and beyond.
Her philosophy is grounded in the belief that women can embrace this new phase of life as a time for transformation, purposeful planning, and achieving “amazing” on the other side of “invisible.” Sherry reminds women to take control of their finances, health, and futures with optimism and confidence.
Featured Video:
What's the Deal With Income Inequality?
Sherry delves into the complexities of what women can do, in the absence of systemic mandate or moral imperative, to ensure a more equitable society and to use our wealth to create the world we want to live in for our daughters and their daughters.
Now Available:
Wish, Want, Will Workbook.
The Wish/Want/Will exercise is a combination of coaching exercises I’ve been doing for more than two decades. It’s built using parts of concepts and exercises from several sources, as well as some “homegrown” ideas I’ve used with clients I’ve coached through the years. At its core, the Wish/Want/Will exercise is about getting in touch with what we want to accomplish versus what we say we want to accomplish.
This workbook will guide you through using each of the sections: Wish, Want and Will. These sections represent the wishes you make to the Universe, the plans you put into place to work toward achieving those wishes, and the sacrifices you are willing to make in pursuit of them to ensure your success.
Have a question, want to collaborate, or need guidance on your financial journey?
I’d love to hear from you. Whether you're navigating midlife transitions, planning for a longer future, or exploring how to build your own Forget You Fund, I'm here to help.